Twitter is planning to introduce a new shopping feature similar to what other social media like Facebook and Instagram offer. According to social media consultant Matt Navarra’s recent tweet, the social media giant is testing a new card designed to appear in tweets containing a shopping link. Key elements in the card include the item’s price and a huge, easy-to-tap “Shop” button.The introduction of the new Twitter shopping card would be great news for online stores and influencers alike. Selling products on social media can be a challenge, but the card’s design would make a product harder to miss while a potential buyer is scrolling down their feed.
Twitter is experimenting with new shopping features
A NEW Twitter Card being tested for tweets containing links to product pages on a shop’s website
New-style Twitter Shopping Card shows
– Product name
– Shop name
– Product price
– ‘Shop’ button
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— Matt Navarra (@MattNavarra) March 2, 2021
Twitter’s push to make its platform more shopping-friendly is not an unexpected one, as some rivals like Facebook have featured options for selling products for a couple of years now. From a business point of view, it is a smart move on the company’s hand to expand its sources of income. Time will tell if users like the new feature or if they are put off from the social giant in the aftermath of its new shop buttons.