Samsung has announced new BTS Editions of its flagship Samsung Galaxy S20+ smartphones and next-gen Samsung Galaxy Buds+ wireless earbuds in India. The two devices are inspired by global pop music and cultural sensation BTS and come in purple colour, with the branding of the phone and a matching heart iconography. The Samsung Galaxy S20+ BTS Edition and Samsung Galaxy Buds+ BTS Edition are up for pre-booking in the country starting from today via the company’s official website. The handset has been priced at Rs 87,999, which is up from Rs 77,900 for the regular Samsung Galaxy S20+, while the Samsung Galaxy Buds+ BTS edition has been priced at Rs 14,990.
Additionally, Samsung has also launched a new Cloud White colour variant of the Galaxy S20 Ultra. It has been priced at Rs 97,900, which is the same as the other colour variants of the phone. The Samsung Galaxy S20 Ultra Cloud White variant is available for pre-booking between July 1st and July 9th through the Samsung India online store. The handset along with the new BTS edition Samsung Galaxy S20+ and Galaxy Buds+ will go for sale in the country in limited quantities from July 10th.
“K-Pop is seeing an unprecedented fan following in India and we are very excited to announce the launch of the BTS editions of Galaxy S20+ and Galaxy Buds+ which now give fans an exclusive opportunity to connect more closely with their favourite band. The Galaxy S20+ BTS edition is the exciting new entrant in our flagship portfolio and we look forward to bringing more such offerings to our young consumers,” said Aditya Babbar, Director – Mobile Business, Samsung India.
The specifications of the new Samsung Galaxy S20+, Galaxy S20 Ultra, and Galaxy Buds+ remain the same as the regular variants. The Samsung Galaxy Buds+ BTS Edition, however, has a purple pouch with preloaded BTS lockscreen and wallpaper as well as specialised BTS animations in the Galaxy Wearable app. The Samsung Galaxy S20+ BTS edition, on the other hand, features BTS-inspired themes with special wallpapers, icons, and ringtones.