Samsung India has launched a new ‘Make for India’ feature called AltZLife, which includes Quick Switch and Content Suggestion privacy options. These two new privacy features are available on the Samsung Galaxy A71 and Galaxy A51 through a software update that will start rolling from August 10th i.e today. Quick Switch allows the Galaxy user to quickly switch between normal and private mode, which is the Secure Folder, by double-clicking the power button. Additionally, Content Suggestion feature uses on-device AI to suggest users move private content to Secure Folder for better privacy. 

Samsung Quick Switch

Samsung claims that Content Suggestion is the first-ever on-device AI feature for privacy in India, which means that data will be stored on the device itself. It is an AI-based app inside the Secure Folder and once the user selects specific faces or a type of image they want to tag as private, AI kicks-in and automatically identifies relevant images from the entire gallery. For Quick Switch, when a user double clicks on the power button in normal mode, authentication is required before entering the private mode of the same app. The authentication is different from normal phone unlock.

Samsung Content Suggestion

These features are said to be developed by a team of engineers at Samsung R&D Institutes in Bangalore and Noida. Samsung had earlier launched other AI-based ‘Make for India’ features for the A-series, including Alive Intelligence, which offers Multilingual Keyboard, Smart Crop, Useful Cards and Finder. Manu Sharma, senior director, mobile business, Samsung India, said, “An industry-first innovation, this intelligent feature has been designed keeping in mind the inherent need of consumers, especially Gen Z, for enhanced privacy when it comes to storage and access of content on their smartphones. This helps eliminate the anxiety that consumers usually face while also sharing their smartphones with someone.”