Over two decades ago, there were no smartphones. And then, as the world advanced, we went from using landlines to cordless devices, and finally mobile phones. Eventually, smartphones came into the picture and the world got connected through voice, visual, and data communications. Today, smartphones have become a mammoth phenomenon. Smartphones giants are scrambling one after the other to offer users the most extraordinary features. Amidst all this, one brand that has stood out through its constant adherence to skillful innovation is OPPO.

This commitment is evident from a series of impressive technology that the brand has doled out across the world. Over the last few years, the company has made huge strides in smartphone photography, performance, and design, giving us everything from the periscope lens-based zoom technology to the shark fin rising camera structures, along with unique AI features that enhance the user experience of using the phone camera multifold. Behind all these innovations is OPPO’s drive to leverage its R&D expertise efficiently and to improve user experience by resolving key pain points.

It is OPPO’s R&D efforts that lend their expertise to create the expert smartphone, with every launch. The company has invested immense efforts towards sharpening its research and in increasing its development prowess. OPPO India’s R&D facility has been at the centre of these developments. Not only has the facility contributed to developing meaningful technology but it is also the first to undertake a WhatsApp call using 5G network on its Find X2 device in India, outlining OPPO’s commitment to bringing the best of technology to Indian users.

In this way, OPPO has established itself as a globally competitive smartphone brand. The continued efforts have led to the release of several incredible features, all helmed by different experts within OPPO, who work tirelessly to devise the best smartphones of our generation. In fact, OPPO’s latest flagship device, the Reno3 Pro, takes that legacy of expertise forward.

The recently launched device has met with great response in India already and features some of the best technology, including a 64MP Zoom Quadcam and the world’s first 44MP + 2MP dual punch-hole camera. The smartphone is a powerful beast and brings with it a pleasing user experience that wouldn’t have been possible if not for the innovations of the R&D facility. Here are the key features of the successful Reno3 Pro:

Enhanced battery capability with VOOC Flash Charge 4.0

One of OPPO’s biggest headline-grabbing innovations of recent times has been the VOOC Flash Charge 4.0, which offers incredibly fast charging speeds compared to the traditional USB Power Delivery technology. Thanks to the constant efforts at the Indian R&D centre, VOOC Flash Charge has evolved immensely – all of its driver-related configuration and porting is handled by theHyderabad R&D centre. By offering extremely quick charging speeds, this technology has made a huge difference to the lives of consumers. The Reno3 Pro ships with the VOOC Flash Charge 4.0 technology offering 30W of charging power to its 4,025mAh battery. This super-fast charging speed allows the smartphone to go from zero to 65 percent in 30 minutes and 100 percent in an hour.

Outstanding Use of Artificial Intelligence

Back when AI had become a buzzword in technology circles, OPPO was busy developing newer ways it could take advantage of the phenomenon. Face beautification is one arena in which OPPO made significant advancements by leveraging AI. The research team in India identified the pulse of millennials, and tailored the face beautification algorithms accordingly. Additionally, the face beautification settings identified Indian skin tones and made subtle alterations to the selfies to make them look more natural, making it a great fit for the Indian market.

Industry-leading Zoom technology

OPPO’s R&D efforts led it to pioneer the Hybrid Zoom technology, which a number of other smartphones are using right now. This industry-first approach involves a quad-camera system that includes a telephoto lens, an ultra-wide-angle lens, a monochrome lens, and a 64MP main camera. But the main aspect of the zooming capabilities of OPPO’s phones is the periscope nature of the telephoto lens, which allows smooth optical zooming up to a certain distance. The zooming after that is done using the other lenses on the phone, while OIS helps ensure that the resultant images come out sharp and crisp. The Reno3 Pro offers 5x Hybrid Zoom and 20x Digital Zoom, thus allowing you to get incredibly close to your subjects without out moving an inch.

A camera that puts all others to shame

OPPO India’s R&D efforts have primarily been centred around quality and better utilization of the hardware. And owing to the diverse customization requirements of Indian consumers, these efforts have paid off very well in differentiating the OPPO hardware from other devices.

So, for instance, the use of four cameras allows users to explore various photography scenarios and capture images in glorious detail and sharpness. The Reno3 Pro’s 64MP main camera is equipped with a wide lens for capturing regular high-resolution photographs. Accompanying it is a 13MP telephoto snapper for delivering zoom and an 8MP ultra-wide-angle camera to widen the perspective on any scene. And then there’s the 2MP Mono sensor that captures greyscale images and sends the information to the main camera in order to better adjust the colour data and deliver a finely accurately coloured photograph. All the sophisticated algorithms that go into this are purely a result of the extensive research carried out at the R&D centre.

The OPPO Reno3 Pro is the perfect amalgam of forward-thinking technologies and deep user insights to deliver a smartphone experience that is better than the best. The company’s drive to be an expert across smartphone aspects and create a more immersive experience for users will prove to be a defining factor in the industry’s technological evolution.