OPPO Find X2 launched in India on Wednesday via a pre-recorded 20-minute video. This, however, was not the original way OPPO wanted to announce the flagship. The company had scheduled a live online launch event for the Find X2 series for 4 PM IST on June 17th, but decided to cancel the livestream at the last moment. The video was pulled from YouTube and was replaced by a pre-recorded video. As per a Reuters report, OPPO decided to do this due to border cases between India and China.
Sources close to the matter told Reuters that OPPO’s decision to cancel the Find X2 online launch event was taken to avoid any possible uproar on social media where users have been calling to boycott Chinese products in the country. This sentiment has been on the rise over the past few weeks due to the TikTok controversy and COVID-19 outbreak. OPPO did not respond to Reuters’ report on the reason behind cancelling the online launch event.
Owing to the current sentiments in India, smartphones brands are reiterating their commitment to the Indian market. Realme India CEO, Madhav Sheth in #AskMadhav Q&A series on YouTube on “how Indian is Realme” question responded that “Realme is an Indian startup.” For those unaware, Realme is owned by BBK Electronics, which is also a parent company of OPPO. Similarly, Earlier this month, POCO tweeted, “With a dream of serving Indian consumers, @IndiaPoco was born 2 years ago in Delhi, India.” POCO started off as a sub-brand of Xiaomi India but now operates independently. The tweet shows how the brand took up the ‘Make in India’ campaign through its products and services.
The Confederation of All India Traders (CAIT), a group which represents roughly 70 million offline retailers, called for a boycott of Chinese goods in the country on Wednesday.