JioMart is on WhatsApp days after Facebook announced an investment of $5.7 billion (Rs 43,574 crores) in the Mukesh Ambani-promoted Jio Platforms. The e-commerce platform from Reliance Retail will be leveraging on the direct access to the social media-owned WhatsApp’s user base of over 400 million in India. The service uses its technology to reach out to the vast network of small kirana (grocery) stores in the country. JioMart on WhatsApp, however, is currently limited to three suburban Mumbai areas: Navi Mumbai, Thane, and Kalyan. It is now accepting orders via its WhatsApp business number 8850008000. Reliance is likely to expand the portal to various states in the coming days, and Facebook believes that its partnership with the company will make the WhatsApp the primary way for small businesses to connect with customers.
Here’s how to order from JioMart on WhatsApp
- To order from JioMart, save its WhatsApp business number 8850008000 on your phone.
- Simply type ‘Hi’ and you’ll get a JioMart link to shop.
- The link will direct you to JioMart’s page where you’ll be asked to enter your mobile number, area, locality, the rest of the address, and the full name of the person ordering.
- After that, you’ll be redirected to the catalogue of products that are available for sale on the platform.
- Once the items are selected, JioMart will share the list of things with the local Kirana store on WhatsApp.
- The customer is notified with the order and the store details on his number the items are packed and billed. Orders can be picked up in the next two days.
- “Since the feature is still in its nascent stage, the customer will have to go to the local store mentioned in the alert and pick up the goods. The mode of payment has been limited to cash only for now,” according to LiveMint.
- Notably, the link should be accessed within 30 minutes or it’ll expire. To get the link again, you’ll have to send ‘Hi’ on the same chat once more.
The service will take on Amazon and Walmart’s Flipkart for a slice of India’s e-commerce market that KPMG says is set to grow to $200 billion by 2027. Of course, smaller and newer players, such as BigBasket, MilkBasket, Grofers, etc are in the fray too, as are Zomato Markets and Swiggy Stores. With consumers getting more used to online deliveries, it is time