“Samsung, statistically the world’s largest TV maker, is taking TV innovation further with new tech designed for millennials.”
Samsung is the world’s largest TV maker, so it’s hardly a surprise if Samsung decides to go the extra mile to take TV innovation further. At CES 2020, unveiled late last night, the biggest party piece was the zero-bezel 8K QLED TV from Samsung. However, other innovations in the television space unveiled by Samsung are equally appealing and include new technologies that may become mainstream in the years to come. The first of the two uses the previously unveiled microLED technology in Samsung’s ‘The Wall’ range of televisions to expand the screen size up to a staggering 292 inches, and the second is Sero — a motorised TV hinge that can flip the TV around to portrait orientation, to match the mobile-first video orientations.
The first of the two innovations include Samsung’s use of the microLED TV backlight technology, which, along with the aspect of screen sizes, can have a positive impact on overall display technologies. The microLED technology reportedly reduces the possibility of screen burn-ins, while being closer to OLED units in terms of producing deep blacks and high brightness levels. Each of the LEDs also uses local dimming, and are lit individually to create the on-screen image, thereby producing better dynamic range and overall colour accuracy. Adding to this is the advantage of microLED panels and their size flexibility, which helped the company create what possibly is the largest television ever to be shown off at CES — standing tall at 292 inches in diagonal screen width.
Moving on to Samsung Sero, the new piece of innovation is practically the world’s largest smartphone screen mirroring accessory. Samsung Sero uses a motorised hinge in its mount to rotate to portrait orientation, akin to what users often do when viewing vertical orientation on YouTube, or new age social media apps such as TikTok. In a bid to accommodate for the needs of the young generation, Samsung itself states that the Sero is “designed for the mobile generation”, and is being offered in a 43-inch screen size of what is otherwise a fairly standard television. Users can flip the screen around using a button on the remote, or if they own a Samsung phone, the same can be done automatically by pairing the phone to the TV using the Samsung SmartThings app. This will have the TV change orientation in tandem with the smartphone’s screen.
Samsung’s new range of televisions also includes the addition of more 8K resolution units with larger screen sizes, which now include 88-inch, 93-inch, 110-inch and a massive, 150-inch 8K microLED TV. These TVs are also getting new, 8K AI upscaling technology to automatically upscale content with deep learning algorithms, which should get better with the quality of upscaling over time. The brand has also added what it calls Adaptive Picture, which lets its TVs automatically control the colour temperature, brightness and contrast levels depending on the ambience in order to deliver a better overall picture quality.
Summing up, Samsung’s preview of TVs for 2020 looks by far the most exciting of the lot. Alongside these two new pieces of technologies, Samsung has also spoken about a new TV app called Privacy Choices, which seemingly offers users the choice to see what data their smart TV is collecting about usage, which permissions are enabled and so on, and disable them as per their choice. According to reports, the app was not previewed at Samsung’s First Look event at CES 2020 last night. But, with the announcement out of the way, new generation Samsung smart TVs (including the ones we spoke about here) should get the app some time in the near future.