Non-gaming apps on iOS have done much better than their Android counterparts. Last quarter, the average revenue of the top 100 non-gaming apps was $23.3 million on Apple’s mobile platform compared to $7 million on Google’s mobile platform. That is a huge 232% difference, but the spread is much closer than the 363% difference seen in the first quarter of 2018. That’s because last quarter the amount of money spent by Android users on non-gaming apps rose 44% year-over-year compared to the 30.5% rise for iOS users.
When it comes to gaming apps, Apple’s advantage is not as large. The average revenue of the top 100 gaming apps on iOS last quarter was $70 million compared to $48 million for the Play Store. That is a 48% spread, narrower than the 57% difference seen in Q1 of 2018. Sensor Tower says that year-over-year, Android users increased their spending on the top 100 gaming apps in Q1 by 14.3%, while iOS users hiked their spending by a lower 9.4%.
Last year, iOS users spent 88% more money in the App Store than Android users spent in the Google Play Store. Much of this disparity is the result of Android’s huge market share in developing countries where consumers might lack the funds to buy many paid apps.