Both Apple and the Korean FTC appeared at a hearing last week. One FTC investigator testified that “Apple’s involvement in advertising activities cannot be justified as its branding strategies.” Both sides had economists take the stand, with one Apple witness stating that “When advertising funds are formed, it benefits both Apple and the mobile carriers. Apple’s involvement in the advertising activities is justified as it maintains Apple’s brand.”
Last week’s hearing was the second of three such events. The third hearing will take place February 20, with both sides expected to present more detailed evidence and testimony. A ruling could be issued shortly thereafter. If Apple loses, it could be fined as much as 2% of relevant sales.